Mainstreet Programme

By the mid 1990s, the Avondale Town Centre was run-down and depressed. Many businesses had already shut and when the 3Guys Supermarket announced it was to close its doors in June 1997, it looked like Avondale was doomed.
However, a group of committed people were determined to ensure that did not happen. In 1996 the Avondale Community Board, along with the remaining Avondale Business Association (ABA) members, started a recruitment campaign which saw the Association’s membership increase ten-fold.

Later that year Community Board members brought to the attention of the ABA that the Mainstreet concept existed, and the Mainstreet Co-ordinator from Otahuhu visited Avondale to inform the ABA about how the programme worked.

In July 1997, Avondale joined 12 other areas in Auckland City by adopting a Mainstreet Programme to improve its strip shopping area and bring back


1997
February

ABA requested that Auckland City establish a separate rating area in Avondale, in order to fund the Mainstreet Programme.

Letter sent to all Avondale retailers from ABA, asking for “yes” vote for Mainstreet programme.

ABA requested that Auckland City establish a separate rating area in Avondale, in order to fund the Mainstreet Programme.

Letter sent to all Avondale retailers from ABA, asking for “yes” vote for Mainstreet programme.

March

Mainstreet voting papers distributed to businesses. Mainstreet meeting held on 20/3/97 so that the ratepayers could be informed of the process, and a vote was taken to establish support for the proposal. �Avondale’s business community may pay higher rates to finance improvements to its main street. The ABA votes on plans to implement a Mainstreet programme funded by a rate levy on local shopkeepers. If the plan is endorsed Avondale shopkeepers pay an extra seven per cent. The annual increase of $27,500 goes to a Mainstreet project.” [Western Leader, 27/3/97]

April

Avondale Mainstreet Programme proposal included in Auckland City Annual Plan 1997/98.

July

Separate Rate funding established.

August

Mainstreet Management Committee formed.

October

Mainstreet Co-ordinator Kevin Healy appointed. Christmas Parade & Cross-street Banner: Funding application made to Portage Licensing Trust.

November

Portage Licensing Trust grant: $4,000 donation to ABA for Christmas Parade promotion and new Cross-street Banner. Christmas Parade & Fun Day. ABA organises Christmas Parade to coincide with Avondale Community Centre’s Fun Day market and entertainment, Saturday 22 November.

December

Avondale Business Directory: 1st Town Centre directory published by ABA. Security lighting: Funding application made to Community Board Small Local Improvement Projects (SLIPs) fund, for completion of the Mainstreet security lighting project.

1998

January

Urban Design redevelopment tender:

  • Interested parties are invited to submit their qualifications in Main Street planning and development. Please include a list of past projects and experience in urban design capability.
  • The brief is not limited to one professional group, as the association do not want to limit the scope or input of other groups. We invite all interested groups to submit detailed applications. Please include wherever possible rates and costings of services.
  • [NZ Herald classified, 31/1/98]
February

‘Avondale of course’ logo launch:
“Avondale has a striking colourful new logo to help promote the town in a distinctly positive way. The logo was the brainchild of ABA Secretary and Avondale Police Senior Sergeant, Warren Strand. The colours suggest the red roofs of local homes with the green of the Waitakere ranges rising to the blue of the sky. The tick is for all the things that are positive about Avondale of course!

“Already, local businesses are using the logo on signs to promote Avondale and the Mainstreet programme. The first to go up is at MacDonald’s Home Appliance Centre on the corner of Great North Road and Racecourse Parade.” [Avondale Mainstreet News, February 1998]

March

Urban Design redevelopment consultants:
ABA select de Beer Marketing & Communications to produce a ‘Strategic Marketing Plan’ and Isthmus Group to produce an ‘Urban Design Concept Plan’ for Avondale.
Urban Design redevelopment consultation process started:
Waitakere City Council officers help design ‘open forum’ meetings where Avondale business people and community members can have their say on the future of the town. Information gathering tools include a written survey, SWOT analysis, ‘favourite/most hated place’ map, ‘vision for the future’ tatements, and informal discussion.
Public Forum meetings: Two open days held at Avondale Community Centre 26 & 27 March, to gather feedback about the town from the community. Avondale residents say their community’s diverse cultural mix, its central location and quality schools make the area special. But it’s dragged down by its shabby appearance, lack of a supermarket, traffic and parking problems and low community spirit. These views emerged at a Mainstreet forum last month to discuss Avondale’s good and bad points. People at the forum were also asked for a vision of the future, The most common response was to create “a place with a strong sense of community where there is a safe and happening shopping centre.” [Western Leader 7/4/1998]

April

Mainstreet Plans: Funding application made to Community Board SLIPs fund to develop a ‘Strategic Marketing Plan’ and an ‘Urban Design Concept Plan’ (Mainstreet Plans) for Avondale.

May

Community Board SLIPs grant: For Mainstreet plans, approved at Community Board meeting, 20/5/98. A development plan for Avondale is to be drawn up with the help of a $30,000 grant from the Avondale Community Board. Mainstreet coordinator Kevin Healy says the plan will find “the essence of Avondale” for future upgrading of the town.

“Hopefully at the end of three months we will have a plan we can take to council.” [Western Leader, 17/6/98]

Cross-street Banner: Installed above Great North Road, just north of intersection with Racecourse Parade. Incorporated Society.

June

The ABA is looking at installing a replica antique light standard at the intersection of Great North Road and St Georges Rd. It may be the start of a heritage theme for Avondale, Mr Healy says.” [Western Leader, 17/6/98]

The lamp standard is a replica of the original: In late 1904 Mr A W Page offered to present the (Avondale) Road Board with an ornamental lamp. He suggested that it be mounted on a pedestal and surrounded by a drinking trough for horses. [Challenge of the Whau]

Community Board approve funding for the project. ABA registers for GST

Security lighting: Funding application made to Portage Licensing Trust for donation to cover costs of power and maintenance.

July

Replica gas lamp standard: Installed in centre of roundabout early July. 3 Guys site: Old supermarket building demolished. New property owners, Challenge Petroleum, wish to build a Challenge petrol station and terraced houses on the site. ABA resolves to request that Council purchase the remaining carpark area for the use of sports groups and shoppers.

Portage Licensing Trust grant: $5,000 donation to ABA for Mainstreet security lighting power and maintenance.

August

Strategic Marketing Plan focus group: 1st workshop of ABA, community representatives and local politicians held at Avondale Primary School, 1 August. Facilitated by Jillian de Beer.
AGM 1998: Held at the Avondale Peninsula Hotel, 18 August. Speaker: Graham Peters of Challenge Petroleum. Elected Committee: John Fairbairn (Chairman), Alison Turner (Treasurer), Duncan Macdonald (Secretary), Dave Fielding, Bryce Pilkington, Bikal Tahal, Simon Cox, Dawn Persson, Kathy Henderson.

September

Strategic Marketing Plan focus group: 2nd workshop of ABA, community representatives and local politicians held at Avondale Peninsula Hotel, 15 September. Facilitated by Jillian de Beer.

October

Rocky Horror Picture Party: ABA work with Hollywood Cinema on ‘Rocky Horror’ promotion where the film is played every night for the week leading up to Halloween.

November

Strategic Marketing Plan: completed and distributed to stakeholders for comment.
Christmas Parade & Fun Day: Avondale Community Centre organises Christmas Parade & Fun Day, Saturday 21 November. ABA contributes by paying for advertising, lollies, sausages etc.

December

Urban Design Concept Plan: Project Control Group (PCG) formed to work with Isthmus Group to produce concept plan for the redevelopment of Avondale’ streetscape.

1999

February

Urban Design Concept Plan: Fortnightly PCG meetings started, 3 February.
New ABA Chairman: Duncan Macdonald elected, following resignation of John Fairbairn.

March

Avondale News: The Newsletter Company works with the ABA to launch a newsletter dedicated to Avondale. Initial distribution is to 5,500 homes and businesses in Avondale, Rosebank and Waterview.

3Guys site: Purchased by Auckland City for carpark at rear section. Front section to be sold to a developer with provisions to fit in with Mainstreet programme.

April

Urban Design Concept Plan: Initial concept plan on public display 8, 9 & 10 April in the National Bank building (now Ray White’s) to gather written and verbal feedback from the community.

May

Urban Design Concept Plan: Town Centre Refurbishment Project: Starts with pilot project – Pilkington building above veranda painted in ABA chosen colours and matching fascia signs for the buildings’ tenants: APPLIANCES (Macdonalds Home Appliance Centre) & CREDIT UNION (Westforce Credit Union).

Currently the Business Association, led by Chairman Duncan Macdonald and assisted by Avondale’s Mainstreet Co-ordinator Kevin Healy, is engaged in a refurbishment of the town. Improvements include redecorating tops of heritage buildings, repainting under-verandas, installing more lighting, and provision of ‘generic signage’ – tells what the business does – butcher, baker, chemist etc.

These large, easy-to-read signs, brainchild of Chairman Macdonald, make life easier for shoppers, and have attracted new custom to these businesses, with reports of turnover increasing by over 50%. [West Weekly, June 2000]

Avondale Community Board approve $2,250 seed funding for the project.

June

Urban Design Concept Plan: endorsed by Community Board.
Avondale Spider Icon: The Avondale Spider is a unique icon of the area – even gaining world-wide recognition as the star of the Spielberg film ‘Arachnophobia’. In 1999, the giant fibreglass and steel spider atop Mobil Avondale was removed due to a change in policy by Mobil Australia.

The Business Association paid for the removal of the spider, and for preliminary refurbishment and storage until a suitable site was located. [ABA application to Portage Licensing Trust, February 2000] The Spider is partly restored then stored, appropriately, beneath Spider’s Bar.

July

Refurbishment Project Stage 1 – 1999/2000: The Avondale Community Board endorsed the Urban Design Concept Plan in June 1999 and capital works funding for a major redevelopment of the Avondale Town Centre streetscape will be sought for the 2000/2001 financial year.

Outside the scope of the streetscape redevelopment, the Strategic Marketing Plan identified improved signage and visual upgrading of the commercial centre as being high priorities. To date, the Avondale Business Association has funded 26 new fascia signs and the painting / decorative painting of three buildings, supported by contributions from building owners, retailers and an Avondale Community Board Discretionary Fund grant. [ABA application to Community Board SLIPs, July 1999] Avondale Community Board grant $45,000 SLIPs funding for the project.

August

Lion Foundation grant: $6,000 donation to ABA for Mainstreet security lighting power and maintenance.
Pole banners: Distinctive ‘Welcome to Avondale Mainstreet’ pole banners purchased and installed. ABA AGM 1999: Held at the Avondale Peninsula Hotel, 18 August. Speaker: Garth Falconer of the Isthmus Group.
Elected Committee: Duncan Macdonald (Chairman), Alison Turner (Treasurer), Kevin Healy (Secretary), Dave Fielding, Bikal Tahal, Simon Cox, Councillor Vern Walsh, Lorraine Wilson (Avondale Community Board).

September

Liveable Communities Plan: Auckland City commences pilot Liveable Communities Plan programme in Avondale, with the support of the ABA.

In the Liveable Communities 2050 growth strategy Avondale is in one of ten Strategic Growth Management Areas (SGMAs) where Auckland City expects much of the city’s future development to be concentrated. Avondale and Panmure have been chosen as pilot centres where draft Liveable Community Plans are being prepared. The plans are an integral part of the Liveable Communities 2050 Strategy and will be based on issues and suggestions from each community. The main purpose of the plans will be to secure the advantages and benefits of growth, while also building strong communities and protecting their values. [Avondale Liveable Communities Project Newsletter, November 1999]

October

Strategic Marketing Plan Review: ABA, Mainstreet Management Committee and Auckland City officers review progress of Strategic Marketing Plan implementation. Over half of the decided outcomes have been achieved in the first year.

November

Street Legal: Avondale becomes a ‘set’ for a TV action series, including a shot-gun ‘shoot-out’ in the course of a mock bank robbery outside the old Post Office (cnr Rosebank & Great North Roads). ABA helps locate premises for studio and ‘on location’ sets. Screen Works Ltd., the producers of “Street Legal”, have begun pre-production on a follow up series. We are due to start filming in mid November and continue through till mid May 2000. Street Legal” is a bold, action-oriented legal drama series that deals with the lives and struggles of the lawyers at Wyeth and Associates. Leading the pack is maverick criminal lawyer David Silesi, played by New Zealand actor Jay Lagaa’ia, best known for his work on the Australian Series Water Rats.

We are currently in the process of finding locations that we can use on a day by day basis throughout the filming of the series. We like the look of your property and think that it may work well. [Screen Works letter]
Christmas Parade & Fun Day: Avondale Community Centre organises Christmas Parade & Fun Day, Saturday 20 November. ABA contributes by paying for advertising in Avondale News, Western Leader, West Weekly, flyers, banner etc.

December

3 Guys site: ABA develops own plans for the site based on a mix of retail premises with apartments above, town houses behind the shops, and public parking at rear. Following ABA presentation to Auckland City Property Transactions Committee, a ‘minimum of 1,600 square metres of retail space’ becomes an essential requirement for development of the site.

2000

January

Millenium Project: Avondale Community Board grant $6,000 towards the Avondale Spider Icon project. These funds are used to produce the detailed engineering drawings needed to mount a 200kg, 5 metre wide Spider 8 metres off the ground.

February

Spider Icon made famous: ABA makes known its plans to restore the Spider to its former glory, generating a blaze of publicity with articles and photos appearing in the Western Leader, NZ Herald, Avondale News, and overseas in the New Zealand News UK. Avondale residents are overwhelmingly in favour of the Spider as an icon for the town.

Avondale Community Network: ABA attends meetings of local network of community groups.
3 Guys site: Auckland City Properties include ABA plans and Mainstreet Programme information in ‘Expression of interest to Tender’ document for prospective developers.
State Highway 20: Interest groups approach the ABA to see if it will get involved in the State Highway 20 debate. ABA Chairman Duncan Macdonald produces plans that are then published in the Western Leader.

Auckland Vision 2020: ABA makes submission supporting Auckland City Community Vision and Draft Strategic Plan.

March

Mt Eden Mainstreet: Avondale Mainstreet Co-ordinator Kevin Healy speaks at Mt Eden Business Association AGM outlining how successful the Avondale Mainstreet Programme has been. Mt Eden retailers subsequently vote for separate rating to become the 14th Mainstreet in Auckland City. Sunday Market: ABA receives complaints from retailers about some hawkers at the markets who have no licenses and are operating in unhygienic conditions. ABA contacts Auckland City and suddenly hygiene conditions improve.
Waitakere City take-over repelled: Waitakere City Mayor Bob Harvey is quoted in the media as suggesting that Avondale and Rosebank should split from Auckland City and become part of Waitakere City. Mayor Harvey concedes after ABA Chairman Duncan Macdonald hints at the possibility of a counter-take-over of Waitakere City by an army of Avondale Spiders.

April

Refurbishment Project Stage 2 – 2000/2001: The ABA is very pleased with progress to date.
Generic signs: Over half of the businesses in town now have generic signs. Demand for the signs is increasing as companies that originally refused to budge from their own corporate signage are reconsidering. Kodak has switched already. Westpac has agreed to generic signage, and NZ Post and the BNZ have approached the association to discuss the issue. Feedback from the public has been overwhelmingly in favour of the signs.
Painting above verandas: By the end of June around 70% of the buildings (above verandah) in town will have a new coat of paint or a decorative paint-up to highlight character features. Most of the building owners have contributed, and have used the colour palette designed by the ABA.
Painting under verandas: Very poor state of many of the under verandas has hampered progress and incurred substantial extra costs here. However, there is a significant sense of ‘clean and light’ where they have been tidied and painted.
Lighting under verandas: Again, dilapidated under verandas have been an issue. By the end of June nearly 70% of this work will be complete, making a huge difference to the look and level of security of Avondale Town Centre at night. [ABA application to Community Board SLIPs, April 2000]

May

Annual Plan 2000/2001: Avondale Business Association submission to Auckland City’s 2000/2001 Draft Annual Plan. The purpose of this submission is to support:

1. Allocation of Capital Works expenditure by Auckland City for Stage 1 of Avondale’s Mainstreet streetscape redevelopment in 2000/2001, and for further allocations to be made in the subsequent financial years until the project is complete.

2. Encouragement of TranzRail to move the Avondale station to the top of Crayford Street.

Hearings are held in June at the Community Centre where a display of ABA plans etc. are viewed by Councillors and Duncan and Kevin speak to the submissions. National Mainstreet Trust Regional Conference: Avondale Mainstreet Co-ordinator Kevin Healy leads workshop on ‘Funding opportunities’ and promotes Avondale at Mainstreet seminar in Onehunga.
Footpaths: ABA co-ordinate repairs to Avondale footpaths, undertaken by contractors to Auckland City Traffic & Roading Services.

June

Graffiti Paint-out: KAWBS and Community Board members approach ABA to take over the graffiti paint-out operations, at least temporarily until Auckland City’s programme is established. The ABA is prepared to do this only as long as it is 100% funded by Community Board and WINZ subsidies (because there is no Mainstreet budget for graffiti). ABA apply for, and receive, Community Board grant of $2,250 to continue graffiti paint-out operation. WINZ grant ABA subsidies for graffiti paint-out wages.

Portage Licensing Trust grant: $15,000 donation to ABA for Avondale Spider Icon project.

Mainstreet Stage 1: Auckland City approve capital expenditure funding of $330,000 in 2000/2001 financial year for the development of a ‘Town Square’ in the centre of Avondale.

July

Spider Icon named: Following a competition in the Avondale News to name the Spider, the people’s choice is ‘Dale’.
Community Board SLIPs grant: For Refurbishment Project Stage 2 – $45,000.
Community Board SLIPs grant: ABA applies for, and receive, $1,900 for continued graffiti paint-out operation.

August

ABA AGM 2000: Held at the Avondale Peninsula Hotel, 15 August. Speaker: Councillor Vern Walsh. Elected Committee: Duncan Macdonald (Chairman), Alison Turner (Treasurer), Kevin Healy (Secretary), Dave Fielding, Bikal Tahal, Simon Cox, Councillor Vern Walsh, Lorraine Wilson (Avondale Community Board), Hinewhare Harawira, Glenys Macdonald, Gary Ball (Avondale Community Constable).
National Mainstreet Trust Annual Conference: Avondale Mainstreet Co-ordinator Kevin Healy leads workshop on ‘Funding opportunities’ and promotes Avondale at Mainstreet conference in Wanganui. Annual Plan 2000/2001: Auckland City agrees with all submissions made by ABA, and includes them in the 2000/2001 Annual Plan.

September

Generic Sign for Westpac: In what is believed to be a unique break with tradition, a Westpac Trust branch has joined a programme of generic signs in the heart of Avondale’s retail centre. Avondale Mainstreet programme co-ordinator Kevin Healy says: “To our knowledge, this is the first time a bank has agreed to sacrifice corporate colours in some of its signage for a project like this. Now we’re hoping others will do the same.”

The Avondale Business Association’s generic signage programme will see more than half the shops represented by uniform signs. Westpac Trust’s fascia sign reads ‘Banking and Financial Services. [City Scene, September 2000]
The Mural: ABA oversees and supplies materials for local arts group ‘Wai Kauri’ to paint a mural depicting the history of the Avondale area on the fence at the rear of the 3Guys site.

October

Avondale.net.nz Website launch: Avondale is online. The Avondale Business Association and Roadworks Online are developing a web site to showcase Avondale to the whole world.

Association Chairman Duncan MacDonald is delighted with progress to date. Visit www.avondale.net.nz to view images of our town and make use of the free services.

This is really about promoting Avondale and at the same time putting something back into the community – the future. [Avondale News, October 2000]
Mainstreet Policy: At the request of Business and Mainstreet Associations, Auckland City officers arrange policy workshops to formulate a consistent policy for the programmes. First workshop held 17 October.

November

Avondale-Roskill Ward By-election: ABA Chairman Duncan MacDonald stands for election to position of Auckland City Councillor, made vacant by the death of Councillor Phil Raffills. After the election the successful candidate is Noelene Raffills of Citizens and Ratepayers.
Mainstreet Programme Satisfaction Survey: Auckland City commissions AC Neilsen to conduct a survey to assess awareness of, and satisfaction with, Auckland’s Mainstreet Programmes. Avondale

results in all areas measured (awareness of programme, increased customers, increased turnover, programme satisfaction) are significantly higher than the average for Auckland City. Over 90% of those surveyed are willing to continue separate rate funding of the Avondale Mainstreet Programme.

Christmas Parade & Fun Day: Local volunteers organise Christmas Parade & Fun Day, Saturday 18 November. ABA contributes by paying $5,000 for advertising in Avondale News, Western Leader, West Weekly, flyers, banner etc

December

Avondale.net.nz grows: Find a business in Avondale Town Centre in a click! Avondale.net.nz now has an online business directory with address and phone details. You can search by name or by category. Plans are under way for each of the businesses listed to have a link to their own web page. Other new features of Avondale.net.nz include a history page with photos from the century before last, information about the Mainstreet Programme and a section for local schools. [Avondale News, December 2000
Town Centre Managers Auckland Network (TCMAN): Avondale, K Road, Mt Eden, Onehunga & Panmure Business Associations found Auckland Mainstreets’ network to pool resources, learn from each others’ successes and collectively negotiate policy with Auckland City
Playground trees cleared: ABA arranges for Auckland City contractors to remove vegetation hiding the playground from the street. This has an immediate benefit the area looks tidier, vandals and taggers are discouraged from hiding there, and people start actually using the playground again.

200

1

January

Street Numbering project: ABA purchases and installs ‘gold-on-black’ street numbers in the Town Centre. Every green generic sign on the verandah has had the shops street number installed, which has made locating a particular address much easier and adds to the town’s character. [Avondale News, February 2001]
Avondale Primary joins Mainstreet: The school board has decided to repaint the school buildings to match our Avondale colour scheme. They have asked if they could have a generic sign. The committee agreed that even though they are not a separate ratepayer, we could supply a sign in recognition of their contribution to the town. [ABA minutes, December 2000].
Mainstreet Policy: Further policy workshops held 17 & 19 January.
New Year’s Honour: Avondale Business Association & Mainstreet Management Committee member Lorraine Wilson, and ex-member Warren Strand, both receive Queen’s Service Medals for services to the community

February

Mainstreet Stage 1 – Town Square: In consultation with ABA, Isthmus Group draw concept plans for the development of the Council-owned property in the area between the playground and the public toilets. Business Association chairman Duncan Macdonald says Avondale lacks a public meeting place “where the people can congregate and natter, watch their kids at the playground after doing some shopping”.
The $330,000 town square is the first of four stages and will feature footpaths, lighting, seating, a public gathering area and new children’s playground. The plans for the square, unveiled last week, include the Avondale spider project. The town’s symbol will be mounted on a giant stainless steel web near Great North Rd.
Councillor Vern Walsh says… This plan is probably the most exciting thing that’s happened in Avondale for many years. [Western Leader, February 2001]
Avondale Community Board endorses Stage 1 Plans: Thank you for the presentation by yourself and Duncan Macdonald to the Avondale Community Board at its 21 February 2001 meeting.
The Board resolved: That the Board endorses the Avondale Mainstreet Upgrade Stage One landscape concept plan and fully supports the initiative. [Letter from Avondale Community Board, February 2001]

Mainstreet Policy: Avondale Mainstreet Co-ordinator Kevin Healy presents case to Council ‘City Attractions Committee’ to reconsider draft Mainstreet policy. Draft put forward by council officers could have prevented the ABA from running the Avondale Mainstreet Programme. City Attractions Committee Councillors agree that more consultation should take place

March

Generic Signs: Avondale Primary School sign, ‘Welcome to Avondale’ sign (at intersection of Great North Road & Ash St), Taxi shelter signs and the three shop signs in Crayford Street have all been completed. [ABA minutes, March 2001]
ABA timeline history: Lisa Truttman has produced a history document that could be posted to our website with acknowledgment of her efforts.
[ABA minutes, March 2001].
Mainstreet Policy: Avondale Mainstreet Co-ordinator Kevin Healy is appointed policy co-spokesperson for Auckland Mainstreets Town Centre Managers Auckland Network (TCMAN), and successfully negotiates policy with Auckland City that allows Avondale Mainstreet to continue operating under its current successful operation and management structures.

April

Unitec Study: Avondale resident and ‘Friends of the Whau’ Secretary Jan Weaver chooses Avondale Mainstreet Programme as the centrepiece for her undergraduate study: ‘Avondale, a Liveable Communities Project’. The ABA supplies documentation, plans and interviews for the study. Mainstreet Northern Regional Conference: Avondale hosts the annual conference for Mainstreet delegates, consultants and City Councillors from the northern region (Taupo north). Following the conference, delegates tour Avondale to view the Refurbishment Project.

May

Avondale Spider Icon: ABA applies for $15,000 from Avondale Community Board Small Local Improvements (SLIPs) Fund to mount the Spider Icon in the new Town Square Project.
Location Map and History Sign: ABA applies for $5,000 from Avondale Community Board SLIPs Fund to mount a sign in the new Town Square: On one side of the sign is a list of all businesses and community facilities in the town and a map. All listings are separately removable to allow for changes to be made as new businesses arrive. On the other side of the sign we propose to display a summarised history of the Avondale area. [SLIPs application, May 2001]
Annual Plan submissions 2000/2001: ABA submission to Auckland City’s 2001/2002 Draft Annual Plan. This submission supports the previous year’s ABA submissions regarding Capital Works expenditure by Auckland City for Avondale’s Mainstreet streetscape redevelopment and public transport. The ABA also supports key issues relevant to the Town Centre included in the Avondale Community Board’s submission.

June

The Spider’s Web: The ABA launches its own newsletter following the demise of the Avondale News. Debate rages over the name of the newsletter, however, the initial run of 1,000 copies are quickly snapped up. Issue 1 contains four pages of Business news and advertising, Community articles and notices. Plans for the Spider’s Web include expansion to eight pages and publication of an on-line version on this website.

July

New Mainstreet Constitutions: Avondale Mainstreet Co-ordinator Kevin Healy and Newmarket Town Centre Manager Robin Winter complete negotiations with Auckland City to produce a model constitution for Business and Mainstreet Associations, based on the new Mainstreets Policy.

August

New Litter Bins: ABA works with Auckland City to design unique new litter bins. The Avondale Town Centre is due to receive some new-design litter bins. They are stainless steel with a perforated diamond design pattern, and have lids with an ash tray. Having perforations helps to deter would-be taggers. The bead blasted stainless steel, while being easy to maintain, is also in keeping with the other Avondale Mainstreet Programme design ideas. [Spider’s Web, August 2001]

2001 to Present
Community Events
  • Easter Bunny Promotion – April
  • Dale’s Birthday Party – July
  • Melbourne Cup Sweepstake – November
  • Carols By Spiderlight – December
Business Network

Business after 5 – every three months, hosted by elected business supported by ABA

Ongoing Projects

Signs:

  • Illegal fascia signs removal & paint under verandahs – ongoing
  • Hanging signs – ongoing

Lights:

Upgrade all under-verandah lighting with eco-friendly fittings and light bulbs – ongoing

Light bulbs and maintenance – ongoing

Monthly supply of electricity to verandah lighting – monthly payments to Mercury Energy – ongoing

Garden:

Weeding, picking up rubbish and planting – ongoing

Graffiti:

Paint out graffiti around Town Centre – ongoing

Spider’s Web – local newsletter (see link)

6.500 copies printed and distributed – monthly